David Horvitz (Screenshot)
David Horvitz’s Tumblr blog began in January 2009 (since closed, a new site launches at http://davidhorvitz.com/) and consists of screenshots of all caps notes in TextEdit describing directions for the presumed reader to follow. What happens is a blurring of lines between artist and viewer, and artist and maker. In one way of looking at it: each idea is a work, the data on Tumblr’s server is a reproduction of the work, the blog post on the viewers’ computer screen is a presentation/reproduction of that data, and any actualizing of the project is yet another interpretation/reproduction. Horvitz takes this further. Some of the blog posted projects involve the reader sending objects, photos directly to traditional exhibition sites to be the physical manifestation of these directions. Using the previous logic, what is shown can be seen more so art documentation than art proper, a resultant stand-in for his dematerialized practice.
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