New Leaf Clothing, a lifestyle brand based out of San Fancisco, was founded in 2004 by artists Erik Otto and Deny Khoung. The two friends dreamed of a graphics line since high school. Years later, it came to life when Erik illustrated and printed 3 designs for his first gallery show. The designs sold out, and a company was born. For the first two years, all designs were hand printed in the basement of a hookah lounge.  Each shirt was made with attention to details and carried a unique message.

Today, New Leaf Clothing continues what they started as a growing collective of creatives who share in the belief that we are all artists. An artist is described as a person who expresses themselves through a medium, and it is said that people are most happy when fully engaging in what they enjoy.

New Leaf Clothing is about enjoying life and makes it their utmost goal to inspire this boldness in others.